01
Cross out the problem.
Four lines of kinetic type do the whole pitch. The last word gets a strike-through, which is the kind of edit we'd all like to make.
The ask
Make support feel like a neighborhood, not a facility.
A+ Autism Solutions offers housing and life-skills support for autistic adults on Chicago's Near West Side. The site had to speak to the adults themselves and to their families, without sounding clinical or cute.
The fix
Give it a name you'd actually say out loud.
heyChicago! is friendly, local and a little loud. Big Shoulders type, the city flag and a hero that lists what you get: clarity, outcomes, a village. Then it crosses out loneliness.
What makes it work
Warm, local, and a little loud.
02
A ticker for real life.
Services roll past like a train platform sign: meal planning, fitness, social communication, post-secondary support. Then you meet the actual people who help.
03
Big type, short paragraphs.
Clear headings and plain-language sections make the page easy to scan, for anyone, on any screen.
Brand system
Big shoulders, soft colors.
CLARITY.
Big Shoulders Display · headlines
Create your village
Poppins · everything else
Sage, limestone and a warm brownstone. Big Shoulders Display was drawn for Chicago, so it does the shouting, and Poppins keeps the rest friendly. The domain says A+ Autism Solutions, the brand says heyChicago!, and the brand won.