The ask
Roof estimates meant driving out, climbing up and measuring with a tape that's never quite long enough. Contractors wanted square footage without the ladder, the drive or the drama.
The fix
Skyroof puts satellite imagery under your cursor. Click the corners, get the area, squares and a shareable estimate. $9.99 a roof, no subscription, no ladder.
What makes it work
01
The ad I cut for Skyroof runs the whole job in 30 seconds. Type an address, the Solar API takes a first pass at the roof, drag the corners where they belong, and square footage and a price breakdown come out the other end.
02
"Measure any roof. Instantly." is the whole pitch, so it gets the whole screen. The dots drifting behind it are the logo's roof, traced point to point, which happens to be exactly how the tool works.
03
Six capabilities, three steps, one price. I cut everything that wasn't a step. Then I cut the word "onboarding."
04
Most estimates happen standing next to a truck, so mobile isn't the shrunken version. Big tap targets, a full-width $9.99 button and numbers you can read in direct sun.
05
Five links, giant type, one Sign In. If the menu needs a manual, the menu is wrong.
Brand system
Any roof.
Space Grotesk · headlines
2,450 sq ft · $9.99
Space Mono · numbers
Black and neon green, because the product lives outside, on job sites, in direct sun. Space Grotesk brings the confidence. Space Mono handles the numbers, because measurements should look like measurements. The logo is a roof drawn as connected points, which is also how you use the product.
Next project · 02